Qualitative study of homeowners' emergency preparedness: experiences, perceptions, and practices.

INTRODUCTION Considerable morbidity, mortality, and costs are associated with household emergency situations involving natural hazards and fires. Many households are poorly prepared for such emergency situations, and little is known about the psychosocial aspects of household emergency preparedness. PROBLEM The aim of this study is to promote a better understanding of homeowners' experiences and perceptions regarding household emergency situations and related preparedness practices. METHODS A brief survey was administered and three focus group sessions were conducted with homeowners (n = 16) from two metro Atlanta homeowners' associations. The survey inquired about basic demographic information, personal experience with a natural hazard or fire, and awareness of preparedness recommendations. The focus group discussions centered on household emergency preparedness perceptions and practices. RESULTS Participants defined household emergency preparedness as being able to survive with basic supplies (e.g., water, flashlights) for 48 hours or longer. While most participants had sufficient knowledge of how to prepare for household emergency situations, many did not feel fully prepared or had not completed some common preparedness measures. Concern about protecting family members and personal experience with emergency situations were identified as strong motivations for preparing the household for future emergencies. CONCLUSIONS The focus group findings indicate that most participants have prepared for household emergency situations by discussing the dangers with family members, stockpiling resources, and taking a CPR or first-aid class. However, to the extent that behavior is influenced, there is a gap between maintaining preparedness levels and internalizing preparedness recommendations. Prevention efforts in Georgia should focus on closing that gap.